Disney’s Phone-Free Magic.

A top DisneyThe boss has shared what truly irritates him when people come to see him.theme parks.

Is it the guests who cut in line, or maybe those who wear illuminated ears constantly, including on dim attractions and while watching the fireworks display?

Nope. What Bruce Vaughn is trying to put a stop to is individuals obtaining theirphones out constantly.

A Walt Disney Imagineering executive, who heads up creative endeavors, stated within the organization that…YoutubeThe video suggests: “Being physically present with loved ones is special, and constantly checking your phone disrupts that connection.”

To sustain the enchantment, he proposes an innovative approach: make the display a fixed feature, always visible.

In collaboration with Disney, as a component of their joint venture withMetaHe mentioned their intention to simplify the process for visitors to utilize Ray-Ban smart glasses equipped with AI, which employ lens-integrated cameras to assess and provide commentary on the user’s field of vision.

‘If you can use extended reality, I never stop looking at the environment,’ he said. ‘I’m in awe at the people I’m with. It’s going to be less disruptive.’

‘The glasses can enhance the ways we tell stories for our guests, unlocking a world of information about the land that they’re in,’ Mr Vaughn said.

‘Just by looking around, I can ask questions about some of the architectural details, and I get the answer right in my ear.

‘Maybe I want to learn a little bit more about a merchandise item for my child. All I have to do is look at it and ask, tell me more information about it. And then right in my ear, I get all of the product information.’

He said it wouldn’t just be guests making use of the tech, but staff too, in particular when considering how to develop new areas of the parks, where construction has not begun but extended reality can allow visualisation of how it could look in future.

‘We’re not just using technology for technology’s sake. We’re using it in service of that story that we’re really going for,’ he added.

‘If we’re doing our jobs properly, all of the technology goes away and our guests get immersed in the story that we’re trying to tell.’

What Disney fans think of the suggestion

Not everyone was immediately keen on the idea.

Commenting on Facebook, Pam Logan wrote: ‘We don’t want that. We have enough issues with people dead stopping in the middle of a walkway. And for those of us who wear glasses, reading glasses, sunglasses….nope.’

Mark Ladisky added: ‘Disney: “we’ll get you off your phones.” Also Disney: “get the screen one inch in front of their eyes and make it the only thing they see their vacation through”.’

Others wanted to know if they would be able to hire the glasses at the parks, or buy a pair beforehand (the most basic model currently starts at £239).

While it may be true that too much time checking phones ruins the magic,, Disney themselves have made it difficult to get around without a smartphone.

You need it to check latest wait times for different rides, book fast track passes and scan the QR code, and order food and drink in advance to cut down the wait.

While these things can also be done by printing off a paper ticket, or just accepting the long queue, it’s going to make life harder than if you just accepted a degree of ‘ruining the magic’ by looking at your phone.

Use of VR and AI is not just going to just be about helping guests get immediate information about their soon-to-be-purchased chicken nuggets or Mickey Mouse baseball cap.

Disney also unveiled a robotic Olaf the snowman from Frozen last week, which will trundle around parks in Paris and Hong Kong from next year, interacting with guests.

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